PRIVACY POLICY

1. Introduction

This Privacy Policy describes how Huntsville Stump Removal & Tree Service ("Company," "we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website, submit requests for estimates, communicate with us via text message or phone, or utilize our tree care and removal services (collectively, the "Services").

By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

We collect several types of information from and about users of our Services, including:

A. Personal Information You Provide Directly

• Contact Information: Name, physical service address, billing address, phone number, and email address.
• Service Request Details: Descriptions of tree issues, property details, and photographs or media uploaded to evaluate job scopes and provide estimates.
• Payment Information: Payment card numbers, billing details, and transaction history (processed securely via our third-party payment processors).
• Communications: Records and copies of your correspondence (including SMS messages, email, or chat logs) if you contact us.

B. Information Collected Automatically

• Device and Usage Data: IP address, browser type, operating system, referring URLs, and browsing activity on our website.
• Location Data: Approximate location based on your IP address or precise geolocation if explicitly permitted via your device settings when requesting local services.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance user experience and analyze site traffic.
• Session Recording and Heatmaps (Microsoft Clarity): We use Microsoft Clarity, a service provided by Microsoft Corporation, to understand how visitors use our pages. Clarity records interactions such as clicks, scrolling, mouse movement, and navigation between pages, and produces heatmaps and session replays. A recording can include the text visible on a page, but the fields of our forms are masked, so the information you type into a quote request is not part of the recording. Clarity may set its own cookies. Microsoft processes this data as our service provider under its own privacy terms.
• Your Choices About Cookies and Analytics: You can block or delete cookies in your browser settings and the site will keep working. Blocking analytics cookies does not stop you from requesting a quote or calling us. To exclude your visits from Clarity recording specifically, use your browser's tracking-protection feature or contact us at v1@stumpremovalhuntsville.com.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Services: Fulfilling service requests, scheduling property assessments, performing tree removal or trimming, and issuing invoices.
• To Provide Quotes: Reviewing customer-provided photos and property information to deliver accurate job estimates.
• To Communicate: Sending service updates, appointment reminders, emergency response alerts, and customer support follow-ups.
• SMS/Text Messaging: Sending text messages regarding project quotes, service dispatch, and project updates (subject to your consent).
• For Business Operations: Improving our website, managing customer relationships, preventing fraud, and complying with legal obligations.

4. Mobile Terms & SMS Communication

If you opt-in to receive SMS notifications or text us to request an estimate (e.g., texting photos for a quick quote):

• Consent: By providing your mobile number, you consent to receive informational and transactional text messages from us.
• Opt-Out: You may opt out of receiving SMS communications at any time by replying STOP to any text message received.
• Help: For assistance, reply HELP or contact customer support at (256) 696-5571.
• Carrier Rates: Message and data rates may apply depending on your mobile plan.
• Data Privacy for Mobile Numbers: Mobile phone numbers collected for SMS consent will not be sold, rented, or shared with third parties for marketing purposes.

5. Disclosure of Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors, contractors, and service providers who assist us in operating our business (e.g., payment processors, website hosts, dispatch software).
• Utility Protection & Safety: With local utility notification services (e.g., 811 line locators) as required by law prior to performing subterranean or heavy excavation work.
• Legal Requirements: If required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, safety, or property.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

6. Data Security

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Choices and Rights

Depending on your place of residence, you may have the following rights regarding your personal information:

• Access and Correction: Request access to or correction of your personal data.
• Deletion: Request deletion of your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: Unsubscribe from promotional emails using the link provided in the email, or reply STOP to opt out of SMS messages.

To exercise any of these rights, please contact us using the information below.

8. Third-Party Links

Our website may contain links to third-party websites (e.g., social media channels, review sites). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a minor without parental consent, we will delete it promptly.

10. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our Services after any modifications indicates your acceptance of the revised policy.

11. Contact Us

If you have questions, comments, or concerns about this Privacy Policy or our data practices, please contact us at: